Provided concept and art direction for all in-house organic social content. Worked with marketing in content planning meetings and executing on set with studio team. Managed stakeholder expectations and the timelines of projects. Coordinated with our Ohio studio on creative direction and asset requests. Used my experience in acquisition to find a balance between brand and direct response content. Created posts with highest engagement as well as posts that increased demand. Managed the creation of our visual language. Standardized and defined voice for video.